Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.


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Joseph Mann

Marketing Technologist and Demand Creation Consultant

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A Marketing Technologist and Demand Creation Consultant with over 20 years of agency and client-side business-to-business (B2B) experience, Joseph Mann blends in-depth marketing expertise and an understanding of business-to-business strategy.

In his role as a Marketing Technologist, Joseph researches, develops and implements new and emerging marketing technologies and processes integrating them with traditional media in a multi-channel environment to create a robust opportunity pipeline for businesses. Strategic use of Marketing Performance Measurement processes and demand creation analytics enable him to examine customer behavior and generate predictive intelligence a business can leverage to dominate its marketspace.

Some of his diverse clients have included: AT&T Wireless, Prudential, Quest Diagnostics, Novo Nordisk Pharmaceuticals, Xylos Corporation, Novartis Pharmaceuticals and a number of other healthcare industry companies.

Joseph's professional practice areas include:

Joseph Mann’s advertising design work has received awards from both Pharmaceutical Executive and Med Ad News magazines and he has been quoted in Graphic Design:USA as well as included in MarketingSherpa’s “Marketing Wisdom” report. Some of his corporate identity work appears in the book Logo Lounge 3, by Rockport Publishers.

Joseph Mann is one half of the demand-creation duo Logarithmic IMPACT as well as the President of MannPower Design. He is a member of Creative Latitude, and No-spec. Joseph's weblog, Marketing|DEMAND CREATION is read in 19 countries including the USA and was nominated for Best Business-to-Business Blog in MarketingSherpa's Readers Choice Awards and Best Marketing Blog in the Blogger’s Choice Awards. The blog is syndicated in Europe by FutureLab at http://blog.futurelab.net. In November 2009 he also launched Origins Genealogy Services, a company that provides genealogy research and media services to individuals and genealogy/historical societies. He maintains a blog on the intersection of technology and genealogy called GenealogyNEXT.


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