Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.


SlideshareLeveraging Events for Demand Creation
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Case Study

Generating Event Interest with Social Media and Press Releases: Twitter and e-news distribution drives awareness


A healthcare market research company.


Newly launched oncology syndicated research product

Market Challenge



Chart: Dramatic increase in qualified leads following a Logarithmic IMPACT program


The pre- and post-conference strategy was considered a resounding success at raising awareness for the new research service with its target audience and on the Web in general:

After only 7 days…

After 19 days…

[1] As measured by TwInfluence and TweetReach
[2] Bit.ly short URL link tracking
[3] As measured by TwInfluence

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