How We Do It

By building an integrated plan where success builds on itself. Initiatives are developed and redirected based on early metrics and analytics to maximize the return of every investment. Success criteria are determined at the outset and are evaluated at critical milestones. It's a process we call Logarithmic Marketing^SM.

After we understand your business, your customers and your other target audiences Logarithmic IMPACT works with you to develop the strategy, messaging and initiatives required to drive demand and generate leads. A comprehensive strategy may include:

• Public Relations: More than press releases — tell your story in ways that complement marketing initiatives
• Media Strategy: Developing relationships with media channels in your industry
• Social Media: Determine where your customers are using social media and select the right tools/tactics to engage in dialogue with them
• Web Site: Transform your site into a business-to-business demand creation hub
• Measurement Analysis: Continuously assess effectiveness and develop leads
• Search Optimization: Strategies to make your business visible to customers
• Advertising: Generate awareness for your company and/or service in both online and traditional advertising channels
• Direct Mail: Targeted marketing that still has the power to drive revenue
• One-on-one Marketing: Personalize and customize tactics by audience
• E-mail Marketing: Reach your customers in their inboxes
• Events: In-person or online events often deliver high-value leads
• Content: Podcasts, streaming web video, case studies, fact sheets, articles, etc.
• And more.

Contact us to discuss your business needs and to arrange a demonstration of our methodology or view a case study on the power of cross-channel integration to develop the opportunity pipeline.