Knowledge Presentation:

More Than Web Dashboards: A Three-Step Process to Designing an Opportunity Pipeline Web Site to Fuel Growth

The next evolution of the business web site must not only create demand but also to expand the pipeline of new business opportunities and near-term prospects. An Opportunity Pipeline Web Site builds a platform for continually fueling interest in the business’ offerings and provides critical business intelligence for future growth. These sites must also be backed by a solid methodology for tracking and analyzing prospect traffic and behavior. Learn about a 3-step analytical framework for making these sites a success.

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