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Knowledge Presentation:
"The Basics of Microsites and Landing Pages"
Landing pages and microsites are critical marketing and business development tools supporting a demand creation strategy. Learn the basics about how these two variations on a web site drive the capture of leads, provide marketing analytics about prospects and build the opportunity pipeline.
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Resource Center
At a Glance
Presentations:
The Basics of Microsites
More than Web Dashboards
Success through Marketing
Performance Measurement
Blog:
Marketing|Demand Creation
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